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VINNARE 2023

BYRÅ
PRIME WEBER SHANDWICK

UPPDRAGSGIVARE
VISIT SWEDEN

BIDRAG
SPELLBOUND BY SWEDEN

ANSVARAT FÖR STRATEGIARBETET
AMANDA ENGSTRÖM

MOTIVERING

En bra strategi kännetecknas ofta av tydliga avgränsningar och vänder svagheter till styrkor. När konkurrenterna har storslagenhet att erbjuda behövs något extra för att skapa nyfikenhet för det mediokra. Det extra kan vara att identifiera en kulturell trend, hitta det mystiska eller helt enkelt att skrämma skiten ur målgruppen. Årets vinnare gjorde alltihop.

PRIME WEBER

SHANDWICK

Malin Severin

Client lead

Cecilia von Beetzen

Project manager

Elisabeth Avrotin

Project manager

Amanda Engström

Chief Strategy Officer

Hanna Belander

Creative Director

Robin Wiman
Creative Director


Felix Holfve

Art director


Edward Boethius

Head of Insight


Fredrick Lewandowski
Digital and Content Specialist

Petter Lublin

Creative Director


Ella Stork

PR Coordinator


Daniel Wahlström

PR Specialist


Elin Dahlstedt

PR Specialist

Maja Ekman
Activation Specialist


Samuel Hahn
Producer


Edward Boethius

Head of Insight


Alex Zeeman

Motion Designer

Kalle Mattson

Senior Designer

WEBER

SHANDWICK

Tom Beckman

Global Chief Creative Officer 


Angela Mears

Chief Creative Officer


Meaghan Jones Koppel

Executive Vice President Media Relations


Mananya Komorowski

Executive Vice President Influence


Kirsten Slotten

Vice President Production

Kareya Saleh
Director Platform Strategy

Hannah Jones
Manager Media Relations

Matthew Keith
Junior Associate Influence

BLECK

Maja Lobas
Production Manager

Johan Falkman Pozar
Production Manager

Johan Wennerström
Photographer

Marcus Svanberg
Director

MINDSHARE

Media agency

VISIT

SWEDEN

Nils Persson

CMO


Jennie Missuna
Chief Executive Officer

Helena Salomonson
Project Manager

Lisa Voltaire
Project Manager

Viveca Burkhardt

Head of PR

Malin Careliusen

Head of Web/SoMe


Robert Hedlund

Brand Manager


Anna Hjerdin

Social Media Manager


Helena Lundberg

Site Manager

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